As part of the Britain is GREAT campaign we launched a series and competition under the campaign heading Music is GREAT. The series was sponsored by Leeds college of music and aimed to highlight everything that is great about music in the UK.
We created an online ‘X factor’ style competition leading to a winner receiving a music experience holiday in the UK. This activity led to the release of a series of films about music in the UK which reached nearly 1 million global users.
ClientVisitBritain, Leeds College of MusicServicesFilm Production, Marketing, Campaign ManagementYear2014